Who Are NewJeans? Thailand’s Most Googled K-POP Girl Group (2025)

Thailand’s Most Googled K-POP Girl Group (2025)

If you’re in Thailand and you’ve opened TikTok, Instagram Reels, or YouTube Shorts anytime in the past year, you’ve almost definitely seen NewJeans — even if you didn’t realize it.

In 2025, NewJeans in Thailand isn’t just a K-POP girl group — they’ve become a Gen Z lifestyle icon. They’ve become a Gen Z lifestyle icon, a fashion brand ambassador, a meme, and one of the most searched K-POP acts in Thailand.

So who are they, why are they everywhere, and what makes them stand out in Thailand more than anywhere else?

NewJeans in Thailand has become symbolic of how fast Gen Z culture spreads across borders.

Let’s break it down.

NewJeans in Thailand has become symbolic of how fast Gen Z culture spreads across borders.

👧 Who Are NewJeans?

NewJeans (뉴진스) debuted in July 2022 under ADOR, a sub-label of HYBE (same company as BTS). The group currently has five members: Minji, Hanni, Danielle, Haerin, and Hyein — all known for their unique visuals, chill personalities, and trend-setting fashion.
Their rise is a major case study in NewJeans popularity Asia-wide, particularly among Southeast Asian fans.

But more than just a K-POP group, NewJeans introduced a new kind of vibe:

• Lo-fi music meets early 2000s aesthetics
• Minimal makeup, Y2K fashion, relatable lyrics
• No heavy EDM drops — just good vibes and clean melodies

From their debut with “Attention” and “Hype Boy”, they built a fanbase that wasn’t just K-POP-focused — it was Gen Z-driven, especially in Southeast Asia.

💡 Did you know?
Hanni (one of the members) is of Vietnamese-Australian heritage — which helped increase their popularity across ASEAN countries, including Thailand.

You can explore all of NewJeans’ hits, including “Super Shy” and “ETA,” on their official Spotify page — updated with every new release.

🇹🇭 Why Are NewJeans So Popular in Thailand?

While NewJeans is popular globally, Thailand ranks consistently in the top 3 for Google searches and TikTok mentions related to the group.
It’s no surprise they’ve become the most searched Kpop group Thailand has seen in recent years.

Here’s why NewJeans hits different in Thailand:

1. Visual Style That Fits Thai Gen Z Trends

• Thai fashion influencers often mirror NewJeans’ Y2K looks (crop tops, baggy jeans, natural makeup)
• Soft, feminine visuals align with popular Thai aesthetic trends

2. TikTok Algorithm Loves Them

• Thailand has one of the world’s most active TikTok user bases
• This reflects a broader Gen Z Kpop trend Thailand is helping to lead across Southeast Asia.
• “Super Shy”, “ETA”, and “Hype Boy” were all part of massive TikTok sound trends in Thailand

3. Brand Power & Exposure

• NewJeans endorsed Coca-Cola, McDonald’s Korea, Levi’s, and Nike — many of which ran ad campaigns in Southeast Asia
• Their CFs and collabs often ran with Thai subtitles, helping reach local fans faster
• NewJeans in Thailand gained even more attention when their campaign visuals appeared in Thai malls and subway stations.

4. Minimal Korean Required

• Their lyrics often repeat English phrases, making it easier for non-Korean speakers to follow and sing along

🧠 Local Insight:
On Thai Twitter (X), the hashtags #NewJeansTH and #HypeBoyChallengeTH often trended top 5 during comeback periods.

🎵 Top 3 Viral Songs in Thailand

In Thailand, NewJeans didn’t just chart — they went viral.
Let’s look at the three songs that dominated Thai TikTok and made them a household name among local Gen Z.

🥇 1. Super Shy (2023)

• Genre: UK Garage / Lo-fi pop
• TikTok Impact in Thailand:
  The “sidewalk dance” challenge — a low-effort, high-style move — blew up across Thai TikTok in just 3 days after release.
• Thai Commentary:
  Local influencers praised it for being “ไม่ต้องเต้นเก่งก็เท่ได้” (translation: “you don’t need to be a good dancer to look cool”).
• Notable Moment:
  Chulalongkorn and Thammasat University students filmed dance covers on campus that went viral nationwide.
• “Super Shy” remains one of the most iconic NewJeans viral songs, especially in Southeast Asia.

🥈 2. ETA (2023)

• Genre: Funk pop / Minimalist beat
• TikTok Hook:
  “Where you at? You got me looking for you…”
  Thai teens used this audio for both dance covers and funny POV videos.
• Why It Worked:
  The song’s repeated English hook + quirky dance move made it easy for Thai creators to participate without needing full translation.

🥉 3. Hype Boy (2022)

• Genre: Synth-pop
• Legacy Power:
  Still used in over 300K+ TikTok videos in Thailand alone, especially for meme edits or aesthetic “outfit of the day” videos.
• Local Twist:
  Thai creators mixed the audio with comedy edits, food vlogs, and K-uni style fashion transitions.

🎧 Between streaming NewJeans and scrolling TikTok, Thai Gen Z also loves grabbing K-snacks.
Check out our Top 10 Korean Convenience Store Snacks — the perfect binge companion.

📈 YouTube Data:
“Hype Boy” MV reached over 80 million views from SEA, with Thailand ranking #2 after Indonesia in regional watch time.

Their continued charting success is clear evidence of rising NewJeans popularity Asia-wide.

💬 What Thai Gen Z Fans Say

Gen Z in Thailand sees NewJeans as more than idols — they’re relatable, stylish, and “low pressure.”

Here are a few real sentiments pulled from Thai social media:

✨ “They’re so cool but not intimidating. I feel like I could be friends with them.”
✨ “My style changed after I started following their Instagram.”
✨ “They’re not just singing — they’re representing a new kind of softness we like in Gen Z.”

These reactions show exactly how NewJeans fits into the Gen Z Kpop trend Thailand fans are shaping through social media.

These fans aren’t necessarily K-POP diehards. Many discovered NewJeans through Instagram Explore or TikTok algorithms — not Korean music sites.

⚔️ How Do They Compare to Other Girl Groups?

NewJeans isn’t alone on the stage. So how do they stack up against IVE and LE SSERAFIM, who are also popular in Thailand?

🆚 IVE

• Style: Glamorous, confident, and chic
• Why Thai Fans Like Them: Strong vocals, fierce presence, and bold fashion
• Why NewJeans Feels Different:
  While IVE is “queen energy,” NewJeans feels more “real girl next door”

🆚 LE SSERAFIM

• Style: Athletic, empowering, performance-heavy
• Why Thai Fans Like Them: Strong dance presence, clean choreography
• Why NewJeans Wins:
  They offer a slower, softer alternative — still powerful, but less pressure-heavy

📊 According to Google Trends 2025 (Thailand):
NewJeans > IVE > LE SSERAFIM in total searches during the first quarter of the year.

This doesn’t mean one is better — it means NewJeans simply fits a different mood and moment in Thai Gen Z’s life.

🙋 FAQ – NewJeans in Thailand

If you’re wondering who the most searched Kpop group Thailand is talking about in 2025, NewJeans tops the list.

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👤 About the Author

I’m a Korean native who created this blog to share the beauty of Korea with people around the world.
My goal is to help global readers discover the music, culture, and artists I love — through playlists, charts, and stories that go beyond the stage.